Kris Connor/Getty Images; Universal/Courtesy Everett Collection

Why Erin Brockovich’s New Fight Matters for Menomonie and Beyond.

Thirty years after her historic win against Pacific Gas & Electric, legendary consumer advocate Erin Brockovich is still fighting for local communities. Today, her battleground has shifted to the massive, unregulated data centers threatening towns across the United States. Driven by admiration for her lifelong tenacity, I recently explored Brockovich’s crowd-sourced pollution map to track the impact of these water-sucking facilities and added the current status of Menomonie. This article explores how Brockovich continues to empower citizens against tech giants and why her modern crusade matters now more than ever.

Three decades after securing a historic victory against corporate environmental contamination, renowned consumer advocate Erin Brockovich has launched a major new grassroots campaign targeting the rapid, secretive expansion of AI data centers across the United States. Mirroring her legendary battle against PG&E, Brockovich is confronting technology firms and complicit local officials who use shell corporations, backdoor political deals, and non-disclosure agreements to bypass public oversight. To empower communities facing severe neighborhood disruptions, strained utility grids, and massive local water depletion, she has introduced The Brockovich Data Center Reporting Map—an interactive crowdsourcing tool tracking thousands of facilities across 49 states. By exposing over 9,000 localized grievances as a coordinated national crisis, Brockovich is once again arming everyday citizens with the transparency and data needed to fight back against corporate evasion.

Note: The colored data center pins cover publicly announced, major AI-focused and hyperscale facilities — including projects that were cancelled, blocked or shelved. Each popup lists its source citations. Many smaller or unannounced facilities are not listed, and this is not a registry of every data center in the country. Know of one missing? Report it here.

Erin Brockovich is leading a major grassroots campaign against the secrecy surrounding AI data center development across the United States. Her efforts focus on forcing transparency, calling out backdoor political deals, and giving local communities the tools to fight back against the rapid expansion of technology infrastructure.

If you are not familiar with who Erin Brockovich is and why she matters to the fight against data centers, she has been a consumer advocate for over thirty years.

Erin Brockovich is an American consumer advocate, environmental activist, and paralegal who achieved international prominence for building a successful 1993 legal case against Pacific Gas & Electric Company (PG&E) over groundwater contamination in Hinkley, California. Her efforts led to a historic $333 million settlement in 1996, then the largest direct-action medical lawsuit settlement in U.S. history. Her life story was popularized globally by the Academy Award-winning biographical film Erin Brockovich, released in 2000 starring Julia Roberts.

The following is a famous quote from the movie about her fight against PG&E.

“These people don’t dream about being rich. They dream about being able to watch their kids swim in a pool without worrying that they’ll have to have a hysterectomy at the age of 20, like Rosa Diaz, a client of ours, or have their spine deteriorate like Stan Bloom, another client of ours. So before you come back here with another lame ass offer, I want you to think real hard about what your spine is worth, Mr. Walker. Or what you might expect someone to pay you for your uterus, Ms. Sanchez. Then you take out your calculator, and you multiply that number by 100. Anything less than that is a waste of our time. By the way, we had that water brought in special for you folks; it came from a well in Hinkley.” ~Erin Brockovich, from the film “Erin Brockovich, released in 2000.

Now Erin has a new fight on her hands. She has created her central action and has launched The Brockovich Data Center Reporting Map.

Erin Brockovich is leading a grassroots campaign across the United States to demand transparency regarding the rapid development of artificial intelligence data centers and to combat corporate evasion of public oversight. Her initiative targets backdoor political deals, city officials signing Non-Disclosure Agreements, and the use of shell corporations by tech firms to secure permits before communities are notified.

To empower local populations, Brockovich launched The Brockovich Data Center Reporting Map, an interactive tool tracking thousands of facilities across 49 states and gathering over 9,000 community-submitted complaints. This crowdsourced data illustrates that localized grievances regarding technology infrastructure are part of a broader national trend rather than isolated incidents.

Additionally, Brockovich utilizes media platforms to highlight critical environmental and economic impacts, such as data centers consuming up to 5 million gallons of water daily and straining local utility grids. Her campaign continues to document severe neighborhood disruptions, including construction vibrations and continuous server noise pollution. You can read more about these efforts via The Brockovich Report.

Brockovich was recently interviewed by The New Yorker Radio Hour at The New Yorker. 

Erin Brockovich Takes on Data Centers | The New Yorker Radio Hour

The data center crisis is no longer a distant threat—it is on our doorsteps as we have experience first had here in Menomonie. And the time to act is now. Visit The Brockovich Data Center Reporting Map today to log local disruptions, check the status of your city, and add your voice to over 9,000 citizens exposing this corporate secrecy. Read The Brockovich Report to stay informed on backdoor political deals, and contact your local officials to demand full transparency and an end to non-disclosure agreements with tech giants. Do not let your town be drained in silence; use Brockovich’s tools, weaponize your data, and protect your community’s resources before the permits are signed!

What’s happening in Menomonie? Click the following link to learn more: Specialized Minds are at Work Crafting Menomonie’s New Zoning Defense

Western Wisconsin has an important ally not only in the data center fight but also for clean water too! Judge Sides with Pierce County Residents in Major Victory in Ridge Breeze Challenge

GROWW is a grassroots movement of people throughout western Wisconsin https://gro-ww.org/

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Rachel Tilseth's avatar

By Rachel Tilseth

I am a Menomonie, Wisconsin-based environmental writer, filmmaker, and owner of Wolves of Douglas County WI Films & Media. My work explores the relationships between humans, wildlife, and local ecosystems, focusing on threats to vulnerable habitats. Through independent, grassroots media, I advocate for sustainable coexistence with apex predators and educate the public on ecological economics. My award-winning short film, People & Wolves: A Story of Coexistence, won Best Documentary Short at the Red Cedar Film Festival and features insights from Dr. Jane Goodall, Ojibwa tribal members, hunters, and biologists.

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